Social Media Marketing
Social Media Marketing
Social Media Marketing & Content Creation
Hi, my name is Jette and I am based in Tallinn, Estonia. I would love to be your strategic partner and help your brand be visible on social media channels.
My skills include developing creative content ideas across short-form video, graphic design and photography. I analyse content performance to understand what works and what doesn’t, using data-driven insights to continuously refine content strategies. My strengths lie in understanding the unique cultures and audiences of different social media platforms, combined with a strong eye for aesthetics.
Scroll down to explore examples of my previous work.
// Client Work Portfolio //
Ruutu10 Short-Form Videos
Producing, filming, and editing short-form video content for Ruutu10 Improv Theatre’s social media platforms, including Instagram, TikTok, and Facebook Reels.
Folk Dance Concert Campaign
Marketing design, organic social media content on Facebook and more to promote a folk dance concert.
// Independent Content Creation //
Jettence - Social Dance Blog
2020-2025
This blog focused on the Latin social dance community, sharing tips on improving social dancing skills, what to wear to classes and festivals, and more. The blog and Instagram were the primary platforms for sharing content.
Tunne Koera - Canine Health & Behavior Blog
2011-2015
A blog covering dog behavior, training, nutrition, health, and other aspects of dog care and well-being.
Plant-Based Food Instagram (NEW!)
2026 – present
A new Instagram account dedicated to plant-based and gluten-free food, sharing ideas for what to cook at home and what to order when dining out.
STRATEGY
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PLANNING
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CONTENT CREATION
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PUBLISHING
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ANALYSIS
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STRATEGY 〰️ PLANNING 〰️ CONTENT CREATION 〰️ PUBLISHING 〰️ ANALYSIS 〰️
What I Can Do For Your Company
If you hire me as your social media marketing specialist, here’s what you can expect:
Social media strategy: Developing a strategy aligned with your brand, goals, target audience, and the platforms best suited to reach them.
Content planning: Creating a content plan that ensures a consistent and purposeful social media presence.
Content creation: Producing engaging, brand-aligned organic content, including photography, graphics, and short-form videos.
Publishing and optimisation: Managing content publishing and adapting formats, messaging, and posting schedules to suit each platform.
Performance analysis: Monitoring content performance, identifying what works best, and refining the strategy based on data and insights.
Audience engagement: Helping build a community around your brand through meaningful interactions and a consistent brand voice.
✉️ jette@jette.ee
📍Tallinn, Estonia