Short-Form Videos for Ruutu10
Client: Ruutu10 • Timeline: 2025/26 season • Role: In-House Social Media Marketer
Ruutu10 is an improv theatre with branches in Tallinn and Tartu. I was hired to join the marketing team in Tallinn to produce short-form videos featuring the Tallinn improvisers. In addition to making videos, I also took behind-the-scenes photos and helped to redesign their newsletter and some marketing materials.
Project included:
Videography: short-form video production, filming and editing
Photography
Marketing Design
Data analysis
Technologies used:
Adobe Premiere Pro
DaVinci
Canva
CapCut
Not Allowed to Say the Letter “E” Challenge
Tiktok: 58,7 views & 871 likes
Instagram: 26,4k views and 114 likes
Improvised “Ad” For Tampons
Tiktok: 16k views & 404 likes
Instagram: 11,7k views
(Clip from a live show)
Improv Actress Struggles to
Remember Presidents’ Names
Tiktok: 21,2k views & 483 likes
(Clip from a live show)
Rap Challenge
Tiktok: 15,7k views & 539 likes
Imposter Challenge
Tiktok: 21,4k views & 399 likes
My Top Videos
Ruutu10 is doing comedy improvisational theatre. Therefore I immediately knew that TikTok was going to be the most suitable platform for them and encouraged the team to start uploading there. We uploaded videos to Instagram and Facebook Reels as well to maximise visibility.
When coming up with ideas for videos, I took a humorous and playful approach, which is common on TikTok and also aligns with their brand. I often chose to film and produce challenges, games and trends. I was one of 3 in the marketing team who produced videos weekly, so here are the most popular videos I personally created.
Photo Posts
In addition to videos, photo carousels also have potential to do well on social media. Here are all photo based posts I put together for Ruutu10. First three have photos taken by me, the two below are put together by photos by others.
Follower Count
On Facebook and Instagram they already had a decent following before I joined. When I was hired we started with TikTok content creation from scratch and we were able to get more than 700 followers during the time I worked there (the 2025/2026 season).
