Social Media Marketing
Social Media Marketing
Social Media Marketing & Content Creation
Hi, my name is Jette and I am based in Tallinn, Estonia. I would love to be your strategic partner and help your brand be visible on social media channels.
My skills include coming up with creative content ideas in the form of photos, short-form video, or graphics. From existing content, I always analyse what works and what doesn’t and adjust content strategy based on real data. My strengths are knowledge of differences in social media platform cultures and an eye for good aesthetics.
Scroll down to see examples of my previous work.
Client Work Portfolio
Ruutu10 Short-Form Videos
Producing, filming and editing short-form videos for Ruutu10 improv theatre’s social media platforms on Instagram, TikTok and Facebook Reels.
Folk Dance Concert Campaign
Marketing design, organic social media content on Facebook and more to promote a folk dance concert.
Independent Content Creation
Jettence - Social Dance Blog
2020-2025
Content about the social dancing community and improving social dance skills in the form of a blog and Instagram account.
Tunne Koera - Canine Health & Behavior Blog
2011-2015
Online blog about dog behavior, training, nutrition and health and more.
Vegan Food Instagram (NEW!)
2026 – present
Recently I started a new Instagram account where I plan on giving tips on how to eat more plant-based and gluten-free food. I will be sharing ideas what to cook at home and what to order at restaurants.
What I Can Do For Your Company
If you hired me as your social media marketing specialist, here is what my work includes:
Initial strategy planning to decide which platform(s) to focus on
Organic social media content including photos, graphics and/or short-form videos based on your brand
Continuous analysis of what type of content works and what to adjust
What is Social Media Marketing?
For the new generation of consumers (Gen Z and Millennials) the old marketing tricks won’t work anymore. They have a completely different taste in marketing - having had enough of polished high-production “salesy” ads in television or billboards, they instead look for authenticity and even simplicity. They would much rather buy something that has been recommended by a friend or an influencer they trust.
Therefore marketing nowadays has switched from traditional advertising to social media marketing. Brands use influencers to promote their products and are also strongly advised to have their own official social media accounts.
If you want your company’s social media channels to succeed, you need to switch to the more genuine and relatable way of communication - videos and photos that feel native to the platform you are promoting on (TikTok, Instagram etc).